05 January 2017
 
 
 
  
There’s a lot of buzz surrounding content marketing at the moment. It seems like a lot of the advice out there is all about maximizing quality and creating a ton of value in every piece that’s created for a content marketing strategy, with popular...
 
 
  
Greetings from Las Vegas! We've made it to CES 2017. This four-day tech extravaganza, now celebrating its 50th anniversary, isn't lacking for things to see -- the show covers nearly 2.5 million...
 
  
Business promotion used to be simple. You had a product. You put it in front of your potential customers and told them it was great. They bought it and hopefully came back for more. Today, this kind...
 
 
 
  
Chicago-based online music gear site Reverb just plucked a marketer away from YouTube. Reverb announced Thursday that it has hired Dan Abel as its director of marketing, where he'll be tasked with...
 
  
CBS Television Distribution has bolstered its executive ranks with appointments of industry vets Scott Grogin and Mary Beth McAdaragh to head communications and marketing,...
 
  
Swami Sez Berman's on-air presence on ESPN to be reduced under new contract. Columbus Sailed Blue Jackets see attendance, TV ratings increase during win streak. Snooze Button Under Armour...
 
  
Some 57% of marketing leaders expect their budgets to increase this year, according to Gartner. The New Year always brings fresh ideas and new plans. Strategies are reworked and reprioritized to...
 
 
From branded content to audience targeting, Turner is giving advertisers a new way to reach its sports consumers. One year after unveiling Turner Ignite, its insights-powered unit focused on...
 
 
| 30 minutes ago SeaWorld Entertainment announced that Denise Godreau has joined the company as chief marketing officer. Ms. Godreau has been a senior executive in notable companies in hospitality...







 
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