04 January 2017
 
 
 
 
2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make an impact on the work of all mobile marketers—whether they know...
 
 
Prada is about to roll-out a new multi-platform marketing approach. The Italian luxury fashion house, which specialises in handbags, shoes, ready-to-wear, perfumes and other accessories, operates...
 
  
The year 2016 will go down as one of the most interesting for brand marketing, thanks in large part to the extraordinary and intense presidential primaries and general election, the Summer Olympics...
 
 
 
  
Well there’s a nice welcome into the new year for us – content marketing is hot stuff for ’17. And, encouragingly, the industry views it with more importance, it seems, than other marketing trends. Despite this, there are too many businesses that know...
 
  
 
  
The majority of marketers have made content marketing a pillar of their marketing strategies, and for good reason. Brands can point to strong ROI after building their content strategies and many have been able to keep growing audiences engaged. If you...

  Vida Capital (“Vida”), a leading institutional asset manager focused exclusively on providing longevity-contingent investment solutions to institutions and individual investors, is pleased to...







 
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