24 January 2017
 
 
  
One of the most common questions I get is: “What platform should I use to market my business?” A lot of people ask: “Should I be on Facebook? Is Facebook still the best social media platform for business?” The answer to that question is “yes” and...
 
 
“We’re not in Kansas anymore.” This Wizard of Oz quote rings particularly true for business owners looking to connect with their customers. Companies can’t only rely on stellar face-to-face...
 
 
 
 
  
Nearly a decade ago, Seth Godin famously said, " Content Marketing is the only marketing left ." While that is certainly an extreme view, it illustrates the continuously growing impact of content...
 
 
  
Searches for ‘marketing automation’ are at an all-time high  according to Google.  Marketers are looking for ways to make their jobs easier and their campaigns more effective. Marketing automation drives a 14.5%...

    By Ken Scott, Digital PR Executive, Hallam Internet Limited “Content is king!” Who hasn’t heard that phrase bounded around in digital PR and marketing before? While content marketing isn’t a...
 
 
Albertsons Companies has appointed Narayan Iyengar as svp/digital marketing and e-commerce. In this role, Iyengar will be responsible for leading all aspects of digital marketing including loyalty...
Jeremy Waite, Evangelist at IBM Watson, kicked off speaking at a recent DMA event by highlighting the fact that by 2019 there will be 1m new devices coming online every hour. With so much smart tech in the hands of consumers, will we end up marketing...
The digital age has originated an amazing phenomenon: the appearance of hybrid professionals called marketing technologists. At the theoretical level it is a thought-provoking concept, but watching...
Former Apple retail global marketing and communication director Musa Tariq is joining Ford as chief brand officer.
 








 
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