16 January 2017
 
 
 
 
  
Instagram is looking for more ways to monetize the platform and the astounding consumer reach it has. The photo-sharing app (hasn’t it become much more than that, though?) announced that it is...
 
 
After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success...
 
  
What is the difference between B2B and B2C marketing? How do their marketers attract specific audiences and build relationships to grow sales? We know the length of the chain varies from one industry to another, but besides the speed of the purchase...
 
 
So, you’ve got a marketing campaign going and everything seems to be going fine. And then suddenly a question hits you: “How does my web host affect my marketing campaigns?” This might not be something that you’ve thought about before because it...
 
 
 
  
make a change, leaving the education provider and starting up his own marketing automation and marketing strategy consultancy, TMG Consulting. Brown was with Navitas for eight years and responsible...
 

 
Half (54%) of consumers have felt deceived by native ads, according to an infographic by Contently and the Tow-Knight Center for Entrepreneurial Journalism . That figure is high enough for...
 
  
At its core, there are a handful of goals that your firm’s content should achieve. These include: Providing relevant and educational information that’s of interest to your target audiences. Addressing the biggest concerns and problems that your...







 
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