12 January 2017
 
 
 
  
With no budget, three stretched staffers and a few measly dollars for social media marketing, things looked a bit bleak for Jockey CMO Tom Napper. Jockey found success adding “beefcakes” to its...
 
  
If you have a blog (and I hope by now you do), there’s a good chance that the majority of your content is being written by your marketing team. Have you considered asking your sales team to join the content team? Including your sales department can be...
 
 
Lon Otremba, the CEO of Bidtellect, a native advertising platform used by marketers, stepped back to offer his thoughts on how native advertising and content marketing will evolve this year. Otremba...
 
 
 
 
Native advertising will go mainstream, replacing mobile display ads while creativity and technology will drive native growth. These are just some of the predictions by media experts in the report...

 
  
By Marcus Kaulback, Agility PR Solutions As a field, as a science, media monitoring and measurement has never been more sophisticated than it is now. The benefits of listening, and then learning...
 
  
Facebook unveiled its Journalism Project Wednesday in an attempt to forge closer links with the news industry. The move comes less than a month after Facebook announced its strategy to tackle fake...
 
 
 
 
  
Welcome to the new year! I hope you had a fantastic holiday season, because it is now time to hit the ground running, right? We are starting a new year and it is time for all of us to really get our businesses in gear. The subject that I want the talk...
 
  
“Should I hire a marketing agency or build a growth team?” If you’re a founder, CEO, or marketing executive, you’ve probably asked yourself this question several times. Growth agencies often get a bad rap due to a general lack of transparency in the...
 
  
Late last year, I shared some thoughts on how and why positioning and messaging efforts so often go off the rails. One of the anti-patterns I described was what I called “hoarder complex,” where...
 





 
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