08 January 2015
 
 
  
In late November of 2014, Yahoo and Mozilla announced that Yahoo would become the default search option for the Firefox browser in the United States, ending Google’s decade-long run in that position....
 
 
Details the New Format of the Funnel and Buying Cycle for Marketers OutMarket, a provider of marketing automation software and services today released “The Evolution of the Marketing Funnel,” a guide...
 
  
Based on anecdotal evidence I’ve collected after working in the digital-marketing space for 15 years, I’m confident saying that the vast majority of those hiring an SEO firm end up being...
 
 
Are you paying attention to your business's Twitter feed? You might not be doing enough. New research shows that even the world's top brands aren't responding to many customers' tweets. In fact,...
 

  
Google Linkedin When you’re publishing content for your client, do you know who’s going to be reading it? Why they’re going to be reading it? What’s going to catch their attention? If not, I highly...
 
  
Like most marketing initiatives, content marketing isn’t a one-and-done deal. And when you take an integrated approach— collaborating with other departments and teams to plan and distribute content across channels—this long-term strategy can set your...
 
 
As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what's the best way to measure the effectiveness of your content?...


 
 
  
Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated stuff, and a plethora of forums for any brand to find a consumer....
 
 
  
More Focus Needed on the CMO and CEO Relationship CMO’s are the Stretch Armstrong of business, especially with B2B tech companies where they get pulled and twisted in multiple directions. CMO’s develop market strategy and manage new channels of...

 

 
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