04 January 2016
 
 
 
In its first survey asking respondents specifically about mobile messaging apps, such as WeChat, Viber or Facebook Messenger, Pew Research Center found that 36 percent of smartphone owners report...
 
  
While HBO got the mafia to pay attention to The Sopranos, and AMC played up Mad Men to the agency world, Showtime is taking its new show Billions to the bank—and the bankers and financiers on Wall...
 
  
As millennials come of age, marketers are already on to the next: Gen Z. Post-millennial generations are changing the industry at a faster pace than ever before. Marketers are starting to see that...
 
  
It's 2016! If, like most business owners, you're resolution is to increase revenue this year, the key to success is already in the palm of your hand, or perhaps in your pocket. Nine out of 10 (92%)...
 
 
  
Terms like “content marketing” and “brand content” could soon disappear to make way for clearer, more specific phrases, according to an industry expert. Speaking to Business Reporter ahead of...
 
 
We’re now well into the prediction season, and it’s easy to find articles, blog posts, and webinars that include forecasts of what will happen in marketing during the coming year. I tend to avoid...
 
  
What’s more important? SEO or content marketing? At YEAH! Local our potential clients often pose this question. But to us, it’s sort of like the question about the chicken and the egg. That’s because: A website that ranks well, but has no...

 
  
  For businesses looking to maximize profit margins, marketing is...
 
 
Keith Colbourn will join Target as senior vice president of Loyalty and Lifecycle Marketing, as of January 1, 2016....
 
 
A new report looks into the growth in smartphone and social media usage and illustrates how it is a major driving factor in retail marketing trends across the board. The BI Intelligence report...
 
  
Increasing use of social media listening monitoring will be one of the major marketing and PR trends of 2016. Marketers often focus on the “talking” side of communication and neglect its listening aspect. That will continue to change in the coming...
 
 
In the wake of multiple terrorist attacks in Paris, Beirut, Nigeria and Mali along with the shooting directed at Planned Parenthood in Colorado during the latter part of 2015, now would be a good...
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