29 January 2016
 
 
 
I love the Super Bowl. It's the best day to go skiing ... For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet...
 
  
Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? New York filmmaker Casey Neistat created it with his friends, and its 2 minutes and 41 seconds are pure perfection. The...
 
 
Reference W. Edward Denning’s quote, “In God we trust, all else bring data,” at a gathering of CMOs, and it’s sure to generate numerous nods and  few “amens.” These folks understand clearly the...
 
  
The Internet of Things is finding its way into a variety of travel industry businesses. Jet engine monitoring is one example of a range of consumer and back-end uses for the technology. Derin /...
 
  
by 22 minutes ago Unilever's spend on digital is nudging a quarter of its overall marketing budget, according to chief marketing and communications officer Keith Weed. Unilever's new Lynx ad Weed told Business Insider that 24% of its global..

 
 
U.S. Tobacco Cooperative will open a new marketing center in La Crosse, Virginia, USA, for the 2016 growing season. The facility will service a large number of the cooperative’s flue-cured tobacco...
 
  
Email marketing is the most-used digital channel on the planet, and for good reason. The vast majority of companies use some form of email marketing. Your best business comes from people who know you. The people on your email lists are more likely to...

 
  
The latest post on the (sorry) state of newspaper circulation has been making the rounds and there's the requisite hand-wringing going on. What is the answer? Steve Brill says paywalls. By not...
 
 
  
Content marketing is not as complex and complicated as we make it be. You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.” So, let’s talk about a simple content...
 
  
With Econsultancy highlighting that a massive 32% of law firms credited content marketing as the most effective digital channel, it begs the question, should you be investing more time and effort...
 
  
What’s the secret ingredient to good content marketing? That’s the question everyone’s trying to figure out, and if you Google it, you’ll find a thousand different blog posts with varying answers. But when you talk to the most successful content...
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