28 January 2016
 
 
 
_ For further discussion on the three common mobile marketing mistakes, read Gramigna's complete article here. PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small...
 
 
Even though YouTube should be the center of your target, it should not...
 
  
Most sports fans try to ignore the ancillary marketing surrounding the games we love. It's unavoidable, certainly — no one is claiming not to see and hear those taglines and messages. But it's all...
 
  
concept of user experience, according to Tien. [ Related Feature: GE talks marketing automation at CES ] The advertising industry could earn some much-needed goodwill if it just stuck to...
 
 
  
If you haven’t already said RIP to the old-school methods of traditional marketing techniques, then as the new year dawns, you might do well to say your goodbyes. It’s out with the old and in with...
 
 
  
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content...
 
 
  
Within a few days earlier this month, Gerry Lenfest, the eighty-five-year-old owner of the Philadelphia Inquirer , announced that he would transfer ownership to a new nonprofit organization, and...
 
 
 
  
Image courtesy of Pixabay Billions of people around the world use mobile devices every day; and more and more, they’re using them to interact with businesses — whether it be reading reviews,...
 
 
 

 
  
Amid the management shakeup happening at Twitter right now, Re/code is reporting  that the social network is “close to hiring Natalie Kerris” to lead its communications efforts. Kerris spent 14 years...

 
 
This week, the New York State Joint Commission on Public Ethics (JCOPE) issued an advisory opinion that expands the definition of lobbying to include aspects of public relations. On Thursday, January...
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