27 January 2015
 
 
  
Simon Owens The disparity in pay between PR professionals and journalists is “pretty easy to explain,” according to Simon Owens: “Those working in PR and marketing are much more closely connected to...
 
 
You! Yes, you over there , searching Google for inspiration to create an epic content marketing plan. I know it’s easy to get stumped with all of the information available or you might simply need a...
 
 
  
Twitter has become a powerful marketing tool that can help companies develop strong brand identities. However, to get the most out of Twitter you have to go beyond the basics. Try these seven advanced Twitter marketing tactics to see which ones work best...

 
  
Over the years, marketing has been defined and redefined numerous times and in many different ways. At its core, however, marketing remains simply lead generation . Regardless of what you are...

 
 
by Adam Stone Mobile marketing automation (MMA) is barely a blip today, but that engagement is set to grow substantially in the coming year, according to a new report from VB Insight. Big apps...
 
 
 
  
Fast Co. Create Cognitive anthropologist Bob Deutsch argues in this essay that any organization seeking connections...
 
  
Snapchat has confirmed reports it is moving into content production with a new service called Snapchat Discover. The service provides content from both Snapchat's assembled editorial team and other providers like CNN and ESPN to users. Unlike the...
 
  
Barry Trailer, Jim Dickie, and their company CSO Insights have been the leading sales research firm for 20 years; it’s all they do. CSO is the Chief Sales Officer, and that is who tunes in to...


 
 
  
Some business owners do not believe social media does, or could ever have any impact on them or their business. So, they do not use it personally or professionally. However, if you own a business,...
 
  
As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months, according to a study...
 
  
Inbound marketing. It’s the wave of the future, right? After all, how much direct mail do you really open? How many billboards do you actually internalize? Doesn’t everyone just fast-forward through the commercials these days? Inbound marketing solves...
 
  
In just 140 characters, it’s hard to get the right balance between...
 
 
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