In the Loop: Twitter overhauls management, 8 marketing conferences to attend, Facebook video, Gap's marketing leadership changes

25 January 2016
 
  
Social media and search engine marketing (SEM or ‘search marketing’ for short) lie at the heart of digital marketing. Both disciplines are great tools with which to generate qualified, valuable leads for your business online. However, social media and...
 
  
Google is just one arm of the ad-blocking monster, but it’s muscular. “Google Disabled 49% More Ads in 2015,” reports the Wall Street Journal on Thursday. Another appendage, Apple, recently gave 700...
 
  
Many of us started our content marketing careers delivering newspapers in our local communities. What a great lesson in sales, customer service, marketing, and being social! In the days before social media, social selling and content marketing, people...
 
  
Experts like Dr. Mona Hanna-Attisha are credited with bringing attention to Flint’s water crisis. (Photo: John M. Galloway / Special to The Detroit News) When communicating through a crisis, it’s...
 
 
 
It is estimated that online video traffic will account for almost 70% of all consumer internet traffic by 2017. Furthermore, online video advertising revenues are expected to rise to $19 billion in...
 
  
Gap ( GPS -1.7%) names Craig Brommers as the new senior VP of global marketing...
 
  
Visa has nabbed an executive from media company Time Inc. to be its chief marketing and operations officer. Lynne Biggar, executive vice...
 
 
Enterprise software maker suggests its data and analytics tools offer what brands need If CMOs associated German software giant SAP with great marketing at all, it might have been for its...
 
  
If you’re anything like us, often the majority of your time is spent in front of a computer screen. And let’s be honest, sometimes you need to step away to gain a fresh perspective. Attending a marketing conference is a great opportunity to recharge...
 
 
NEW YORK In a major overhaul of its top ranks, Twitter is appointing some new members to its eight-member board and also key executives in engineering and product, according to media reports, citing...
 
 
Mr. Razdan Technology A New Era for Hotel Executives By Rahul Razdan , CEO, Ocoos Data and social media are the twin forces of change within the hospitality industry. Maximizing the power of...
 
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