25 January 2016

Social Media and Search Marketing
Business 2 Community - 25 Jan 2016 13:03
Social media and search engine marketing (SEM or ‘search marketing’ for short) lie at the heart of digital marketing. Both disciplines are great tools with which to generate qualified, valuable leads for your business online. However, social media and...
Business 2 Community - 25 Jan 2016 13:03
Social media and search engine marketing (SEM or ‘search marketing’ for short) lie at the heart of digital marketing. Both disciplines are great tools with which to generate qualified, valuable leads for your business online. However, social media and...
Is Content Marketing the Solution to Ad Blocking?
Target Marketing Magazine - 25 Jan 2016 08:26
Google is just one arm of the ad-blocking monster, but it’s muscular. “Google Disabled 49% More Ads in 2015,” reports the Wall Street Journal on Thursday. Another appendage, Apple, recently gave 700...
Target Marketing Magazine - 25 Jan 2016 08:26
Google is just one arm of the ad-blocking monster, but it’s muscular. “Google Disabled 49% More Ads in 2015,” reports the Wall Street Journal on Thursday. Another appendage, Apple, recently gave 700...
Make Your Content Marketing More Newsworthy!
Business 2 Community - 24 Jan 2016 15:39
Many of us started our content marketing careers delivering newspapers in our local communities. What a great lesson in sales, customer service, marketing, and being social! In the days before social media, social selling and content marketing, people...
Business 2 Community - 24 Jan 2016 15:39
Many of us started our content marketing careers delivering newspapers in our local communities. What a great lesson in sales, customer service, marketing, and being social! In the days before social media, social selling and content marketing, people...
Crisis communications can’t clean up Flint mess
Detroit News - 24 Jan 2016 23:09
Experts like Dr. Mona Hanna-Attisha are credited with bringing attention to Flint’s water crisis. (Photo: John M. Galloway / Special to The Detroit News) When communicating through a crisis, it’s...
Detroit News - 24 Jan 2016 23:09
Experts like Dr. Mona Hanna-Attisha are credited with bringing attention to Flint’s water crisis. (Photo: John M. Galloway / Special to The Detroit News) When communicating through a crisis, it’s...

Is Facebook video a threat to YouTube marketing?
Examiner.com - 25 Jan 2016 13:25
It is estimated that online video traffic will account for almost 70% of all consumer internet traffic by 2017. Furthermore, online video advertising revenues are expected to rise to $19 billion in...
Examiner.com - 25 Jan 2016 13:25
It is estimated that online video traffic will account for almost 70% of all consumer internet traffic by 2017. Furthermore, online video advertising revenues are expected to rise to $19 billion in...
Gap looks to recharge marketing at namesake brand
Seeking Alpha - 25 Jan 2016 11:27
Gap ( GPS -1.7%) names Craig Brommers as the new senior VP of global marketing...
Seeking Alpha - 25 Jan 2016 11:27
Gap ( GPS -1.7%) names Craig Brommers as the new senior VP of global marketing...
Visa Hires Time Executive to Lead Marketing, Operations
American Banker - 25 Jan 2016 11:23
Visa has nabbed an executive from media company Time Inc. to be its chief marketing and operations officer. Lynne Biggar, executive vice...
American Banker - 25 Jan 2016 11:23
Visa has nabbed an executive from media company Time Inc. to be its chief marketing and operations officer. Lynne Biggar, executive vice...
SAP uses its own CMO to pitch marketing executives
Marketing Magazine Canada - 25 Jan 2016 10:54
Enterprise software maker suggests its data and analytics tools offer what brands need If CMOs associated German software giant SAP with great marketing at all, it might have been for its...
Marketing Magazine Canada - 25 Jan 2016 10:54
Enterprise software maker suggests its data and analytics tools offer what brands need If CMOs associated German software giant SAP with great marketing at all, it might have been for its...
8 Marketing Conferences You Need to Check out in 2016
Business 2 Community - 25 Jan 2016 10:29
If you’re anything like us, often the majority of your time is spent in front of a computer screen. And let’s be honest, sometimes you need to step away to gain a fresh perspective. Attending a marketing conference is a great opportunity to recharge...
Business 2 Community - 25 Jan 2016 10:29
If you’re anything like us, often the majority of your time is spent in front of a computer screen. And let’s be honest, sometimes you need to step away to gain a fresh perspective. Attending a marketing conference is a great opportunity to recharge...
Social networking service Twitter overhauling management
Austinnews.net - 25 Jan 2016 08:11
NEW YORK In a major overhaul of its top ranks, Twitter is appointing some new members to its eight-member board and also key executives in engineering and product, according to media reports, citing...
Austinnews.net - 25 Jan 2016 08:11
NEW YORK In a major overhaul of its top ranks, Twitter is appointing some new members to its eight-member board and also key executives in engineering and product, according to media reports, citing...
Mining Data and Making Social Media More Sociable
HotelExecutive.com - 25 Jan 2016 05:35
Mr. Razdan Technology A New Era for Hotel Executives By Rahul Razdan , CEO, Ocoos Data and social media are the twin forces of change within the hospitality industry. Maximizing the power of...
HotelExecutive.com - 25 Jan 2016 05:35
Mr. Razdan Technology A New Era for Hotel Executives By Rahul Razdan , CEO, Ocoos Data and social media are the twin forces of change within the hospitality industry. Maximizing the power of...