22 January 2015
 
 
  
Somewhere between IT and marketing, there's magic. That's why "Marketing Technologists" are some of the most in-demand professionals of the moment--and they're equally adept at creative and tech...
 
  
Paypal is prepping a marketing drive for the second quarter of the year after hailing the “clear positive return on investment” its first global campaign yielded last year. The payments service said 2015 would see a continuation of its focus on brand...

 
  
Social Media, E Bay, Twitter, Tumblr, Instagram, Social Media Strategy, Search Marketing Or… what’s the point of following eBay on any social channel? That’s basically the question I asked myself when I sat down to write this primarily speculative...
 
 
People aren’t waiting in line to be “friends” with your brand. According to a  survey  conducted by WPP agency Geometry Global, 55% of U.S. internet users don’t see any point in friending brands. And...
 
 
Content can be distributed in many ways. The following list illustrates some of the most common and...
 
 
There must have been some powerful magic in the humble two-page spread. I knew something was up when I received an email from Joe Pulizzi. Joe may or may not be the founder of the content marketing...

 
  
Whether you’re marketer or mom (or both), the mere mention of Pixar will send most into wide-eyed declarations of admiration and awe. And with more than fourteen critically-acclaimed and cherished-by-audiences films under its belt over the last twenty...
 
  
Marketing strategies that would bring synergistic and optimal results is what most brands are aiming for that many marketers tried their hardest to create a marketing plan that would turn their heavy...

   Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years..
 
 
 
Pinterest is often neglected when it comes to planning social media and online marketing strategies. This is largely because it is still considered to be the underdog of social media. Why add a...
 

 
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