21 January 2015
 
 
 
CHICAGO, Jan. 20 -- Accenture issued the following news release: Exelon, the nation's largest...
 
 
Mention sponsored articles and you’re likely to be met with looks of confusion or distrust. Maybe using a different term will help. Sponsored editorial content falls into the native advertising...
 
  
Discover the pros and cons of outsourcing your content marketing to a third party provider. In an ideal world, a marketing department would be able to provide the content required to create a successful, lead-generating content marketing strategy. A...
 
 
Ever since social media elbowed its way into our online lives, marketers and brands have been striving to use social platforms to push content and engage young people. But if Facebook's recent report into marketing for millennials is anything to go by,...

 
 
As of January 1, a new law allows schools and colleges in Illinois to force students to hand over their social media passwords. The law was...

 
 
  
You can expect to see more integration between big data tools and a wide variety of other business and consumer software as big data shifts from standalone works to the very backbone of all software....
 
 
We all know marketing as a function has undergone substantial change in recent years, largely thanks to the rise of digital connectivity and the ever-demanding customer. So as organisations look to...
 
  
SAN FRANCISCO—On the heels of CEO Larry Ellison's big introduction of Oracle's new in-memory function, Thomas Kurian, the company's executive vice president of product development, unveiled a slew of...
 
 
  
There are dozens of factors that contribute to the size, loyalty, and engagement rates of your audience on social media, and whether you're interested in building an audience for a personal brand or a corporate one, improving those metrics is often your...

 
  
Whether you’re just getting started in the world of social media or have long-established yourself as a social marketing wizard, launching a brand-new Twitter profile or...

 
 
Here's a common scenario: A social media team develops the plan for an innovative social program. They race enthusiastically toward the finish line, putting all their energy into the many creative,...
 
 
  
The Aloha State has launched a review of its six-figure tourism PR account with an open competition through mid-February. The Hawaii Tourism Authority in...
 
  
Consumers are now spending more time with online media than they are with traditional forms of...
 
  
When I first heard the term Native Advertising, it was from a professional peer at an Aboriginal radio station in Toronto. I kid you not about the confusion that caused for me at first. But of...
 
 
  
Kurt Wagner / Recode Pinterest * is ready to start making some money. The bookmarking and photo-sharing company announced Wednesday the acquisition of Kosei , a Palo Alto-based startup with...

 

 
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