19 January 2015
 
 
  
If you’re a mobile marketer, chances are you’ve seen at some point in the past year the phrase “LTV > CPI” (that’s Life Time Value and Cost Per Install, just to make sure we’re all up to speed). A mathematical formulation that has proven ubiquitous...
 
 
The amazingly effective Email Guide. Email continues to be a marketing powerhouse in the digital world. In fact, according to Econsultancy, email marketing was ranked as the best channel in terms...
 
 
  
Ever since traditional forms of advertising have started taking more of a backseat, businesses of all sizes are embracing digital marketing strategies to grow brand awareness, pull in revenue, and create impact. While more than 91 percent of B2B and 86...
 
 
  
3 Flares 3 Flares × To gain consumer eye share, companies should utilize content in the form of storytelling, and native advertising has the power to amplify those...
 
 
  
In a time where 50 hour work weeks, working from home, and working with multiple screens have become commonplace, needless to say, many job positions and careers are transforming. With societal trends and changes in the economy, expectations and...
 
 
  
Both the marketing and sales world has changed over the past decade with the introduction of content and information sharing technologies. In order to learn more about this change and what marketing and sales people can do, I have created this post to...
 

 
 
 
Mobile Tech Brings Social, Business and Investment Opportunities to a Global Audience! Mobile technology is one of the fastest growing industries in the world. The rapid changes in the mobile...
 
 
By Dina Bass and Jing Cao Bloomberg News SEATTLE -- Brian Lillie, chief information officer at data-center company Equinix Inc., had a salesman with a password problem. Remembering the 15...
 
 
  
ATLANTIC CITY, N.J. — Abolishing the Atlantic City Alliance, the marketing arm of the casinos that urged people to "Do AC" and staged big, free public events to promote the resort city, is a key...

 

 
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