14 January 2015
 
  
The first week of January, we made a New Year’s resolution to write a marketing plan for the year, and we’re going to stick with it. This set of articles will help you follow a deliberate series of...

 
 
The thing about being a chief marketing officer in a changing media climate is that there are constantly new marketing avenues to pursue. These days, chief executives and board members expect a CMO...

 
  
Getting a return on your investment is important in whatever context you are viewing it, but marketing is sometimes not a cost that is easy to analyse accurately. It is almost impossible to measure the success of your marketing efforts using a single...
 
 
  
Native advertising has been receiving plenty of buzz over the past year, even though native ads -- a particular type of advertising in which the advertisement matches the form and function of the...


 
 
 
With fluctuating trends of Google algorithm, SEO is never said to be stable. It brings about some new things and replaces some old techniques with the new ones. SEO, Search Engine Optimization, is a...
 
  
As corporations enter a new year, CMOs will be tasked with developing their business’ marketing strategies. Increasingly this will mean evolving their customer touchpoints especially across social...
 
  
In all of our commentary on content marketing and inbound marketing, we’ve always included a discussion around metrics. What numbers do we look at to decide if our overall content marketing...
 
 
The trends of creating online business are increasing across the world. Every company is eyeing to benefit from rising online market across the globe. In fact, the share of traditional marketing sale...
 
 
By Steve Cody, Co-founder and CEO, Peppercomm If I had a dollar for every word written to date about content marketing, I’d be living on my own Caribbean Island. Personal net worth...


 
 
 
Cruise Lines International Association (CLIA) is the world's largest cruise industry trade association with representation in North and South America, Europe, Asia and Australasia. CLIA represents...
 
 
2015 will see a huge upsurge in the use of social media advertising by brands. The models offered by the likes of Facebook and Twitter offer an excellent way of getting to targeted audiences, and...
 
  
The Surprising Role That Social Media Can Play In Healthcare How can we leverage these new social platforms to forge unique opportunities that bring the right people, resources and strategies into a conversation that will create new and needed...



 
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