13 January 2015
 
 
  
By Joe Pulizzi on Content Marketing Institute In total, we have compiled  60 content marketing predictions   from thought leaders around the world. Here are some of my favorites: Google will...
 
  
Amazon is looking to bump up marketing around its TV and movie streaming service Prime Instant Video after winning two Golden Globes for its original series Transparent.  The Netflix rival, which also beat HBO to scoop the awards, will look to...
 
  
Any CEO will tell you that marketing is an essential part of running a successful business. After all, without demand and lead generation there will be no sales; if the product isn't selling, all the...
 
  
"Thin" online content, such as low-quality guest blog posts, is out this year, thanks to the various Google algorithm updates of the past few years. Experts suggest that in 2015 and beyond, it will...
 
 
 
By Chantal Tode January 13, 2015 Mobile is efficient for reaching millennials While new research from GfK MRI suggests treating millennials as a uniform segment can be a mistake for...

 
 
  
Pew Research released an excellent report about social media usage . There’s a lot to digest, from demographics to individual network usage, but one set of facts stood out. Take a look at this chart of which social networks people use in combination:...
 
 
BEIJING, Jan 13 ( ) - China has closed 50 websites and social media accounts for violations ranging from pornography to "publishing political news without a permit", Beijing's cyberspace watchdog said on Tuesday. The government is pursuing a crackdown...
 
 
  
Pinterest has accumulated a great big heap of data in the course of running a website where users can pin, like, and simply click on a smorgasbord of content. And that data is going to good use. It’s enabled Pinterest to build a very smart search box. ...
 
 
  
Automated marketing is first spending priority, ahead of social media and content. Three-quarters of British marketers plan to spend more on marketing automation this year, according to the...
 
  
USG has injected emotion into its storytelling. Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. "We need b-to-b to be more...
 
  
Entering 2015, about 2 billion people on earth have smartphones, but we’re on our way to a day when  3.5 – 4 billion people have these devices . Mobile is the first platform to allow companies to serve the whole world. On the back of this mobile...
 
 
  
When prospective clients call and ask about our content marketing service, two of their most frequently asked questions are: “How do I measure my article marketing return on investment?”...

<< Back