11 January 2016
 
 
  
Walgreens Boots Alliance (WBA) will shift ownership and management of...
 
 
  I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing..
 
  Spoiler alert: Content marketing and social media are not the same thing. While the two must operate in tandem, one is never sufficient without the other. The reason is that social media is just one slice of your content marketing publishing strategy....
  
Photo credit: ESPN With his team losing 31–0 at halftime, Coach Gary Patterson knew just what he needed to do. He changed his shirt. After swapping his somber black, long-sleeved turtleneck for a lightweight TCU-purple tee, he addressed the...
 
  
Nostalgia has become the currency of pop culture, especially the film industry. Hollywood hardly dares make a movie now unless it is a reboot of something old, established, and already impregnated with an eager fan base. For all this resurgence of..
 
  
It’s not new news that social media marketing cannot be ignored any longer. Twitter marketing is no exception. Twitter is one of the most popular, most active platforms out there. However, with the shortened character limit* and fast-paced feed,...
 
  
The answer to this question can be found just by looking around you. How many electronic devices can you see? Tweet Director of Gravity Digital, qualified professional marketer, Sharon Stevens-Cash has over 20 years’ experience working across a range...
 
  
At CES 2016 we again have seen more evolution than revolution, similar to 2015, yet the most striking development for mehas been the scale, breadth and depth of development in the connected car/personal mobility space. Yes there are more drones, more...
 
  
January is always a great time to make predictions about what will be important during the coming year. The marketers who adopt early might have a competitive edge over the rest of the industry to...
 
  
Courtesy of Ryan Seacrest Productions Ryan Seacrest[1] has helped Ford reach out to various consumer...
 
  
As customer expectation and digital technology develop, 2016 looks set to be characterised by the continued proliferation of methods that brands employ to achieve and maintain customer engagement...
 
 
brand4rent has been named the new agent for m4e AG's pre-school property, Wissper. The firm will..
 
  
Full disclosure: After graduating from the University of Missouri School of Journalism many, many years ago, I was rejected for admission to the nation’s foremost graduate school for budding...
 
  
Actor Sean Penn’s Rolling Stone interview with El Chapo  has come under fire after it emerged the publication granted editorial control of the piece to the fugitive. With the piece came the disclosure: “Some names have had to be changed, locations not...
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