02 February 2017
 
 
  
You’ve been trained to write a press release. Time to up the ante and run the entire content strategy Content management and content marketing may be the biggest buzzwords in communications today....
 
  
Coupled with a data-driven strategy, your PR will be on point before Valentine's Day While some things in PR can't be automated and will always require a fair share of human relationship know-how or..
 
 
Native Advertising is something that builds a relationship between the advertisements posted on any specific website or blog with the legible content present on that particular website. The term...
 
 
 
  
United Airlines said Thursday it plans to work with IBM and Apple to develop new apps that will streamline customer service and upgrade the 50,000 iPhones and iPads its customer-facing employees use....
 
  
The news last week that Wells Fargo & Co. (NYSE:WFC) had disclosed plans to close 400 branches in the next two years signalled a new phase in a trend still gaining momentum as more bank customers use...
 
 
WASHINGTON - The Coast Guard is scheduled to launch its new, online digital newsroom, http://www.news.uscg.mil , Thursday afternoon. The mobile-friendly content management system replaces...
 
 
“If you find yourself dumbfounded by the notion that 21-year-old Logan Paul could become a millionaire with goofy online videos like this, then you’re probably not a millennial,” correspondent Bill...
The big push to market around Super Bowl ads to squeeze every last drop from the millions—$5 million on a 30-second slot—spent is well underway. A scene from Snickers “Live: Dead Cowboy” casting...
Don't have funds to compete with big brands on marketing? There are plenty of free marketing tactics small businesses can do that deliver results on little to no budget. Between influencers, paid...
Succeeding with content marketing means keeping up with the latest research, trends and best practices. Here are five content marketing trends that will help you engage more customers in 2017 . 2016 certainly had its ups and downs. But the year...
“People spend time on other networks, but they invest time on LinkedIn” That’s a pretty good line – LinkedIn’s included this in their latest infographic , which provides an overview of some key...
CHICAGO, Feb. 2, 2017 /PRNewswire/ -- Redbox, America's leading destination for affordable new release movie and video game rentals, today announced the appointment of Ash Eldifrawi as the company's...
L'Oréal is strengthening its marketing with a greater investment in digital, the chief digital officer at the world's third-biggest advertiser has said. L’Oréal: working with a range of tech start-ups as part of its accelerator programme Lubomira...
Last year, Twitter opened its storytelling feature “ Twitter Moments ” to the public. Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel....








 
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