16 February 2016
 
 
  
Apollo Global Management LLC is nearing a deal to buy home-security company ADT Corp. , according to people familiar with the matter, in the latest sign market volatility hasn’t derailed the...
 
  
Mobile technology has become an essential component of nearly every aspect of our lives - with numerous smartphone apps that connect us, entertain us and inform us. As mobile technology continues to advance at a rapid pace, it has had a profound impact...

 
 
Main Music 02.16 / 15:13 hypebot.com show descriptionhide description Many are predicting that 2016 will be a big year for content marketing. If you're concerned about the music industry being...


 
  
As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Content marketing is fundamentally human and my first source of feedback is to...
 
 
 
 
Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven . The report was based on an...
 
  
If You Don’t Know Your Funnel Metrics, You’re Flying Blind When we’re talking to a new inbound marketing prospect, one of the first questions we ask is, “What’s your close rate on the sales...
 
  
The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I've often said that the one main...
 
 
Campbell Soup Company has announced the appointment of Greg Shewchuk as senior vice president and chief marketing and commercial officer for Americas Simple Meals & Beverages, ...
 
 
_ ST. PETERSBURG, Fla. With professional backgrounds in advertising sales for TV and radio, Midgett and Walker are both veterans in helping small businesses meet their marketing needs. They have...

  

  Your customers, on average, look at nearly a dozen pieces of content before finalizing a purchase - and they would rather check out content than look at ads when learning about a company and its..
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