News from Adidas, Kellogg's & LinkedIn plus tips on Tumblr marketing and becoming a thought leader

06 February 2015

 
 
 
 
17:58 GMT The UpTake: A series of changes last year have fundamentally changed how...
 
 
Food giant Kellogg's has outsourced the management of its digital marketing platform to Mindtree. The Indian IT services firm will use security and cloud technologies to support Kellogg’s digital...
 
 
2015 promises to be one of the most exciting — yet challenging — years for CMOs in recent history. On one hand, there is an embarrassment of riches in the depth and breadth of technologies available...
 
  
How would you like to have the media beating a path to your door, citing you and your business any time a story gets written about your industry or the products and services your organization...
 
 
 
  
Karim Benzema Image: CRISTINA QUICLER/Getty By 2015-02-06 11:29:04 -0500 Well, that was quick. Less than two weeks after rolling out its Group Direct Messages, a marketer has jumped onto the...
 
  
Dear Jeff, My partner and I disagree our sales and marketing expenses. He thinks we spend too much and are wasting money. I think we need more revenue and the only way to generate it is to land...
 
  
Craft Your Mobile Content Marketing Strategy Is your content reaching its full potential? How would you like to greatly increase your subscribers? Mobile has taken off in the last few years to become a dominant force for both businesses and...
 
 
The Backstory of the Weight Watchers Ad Ansel Wallenfang of Portland-based Wieden+Kennedy advertising agency usually works on ads for Old Spice, according to a PostCrescent.com report. However, when...

 
 
  
Google Linkedin If you still haven’t jumped on the Tumblr bandwagon , now is the time to get moving on that. After all, according to QuickSprout, Tumblr’s traffic is growing at a rate of 74% a year....
 
  
If you’re a regular reader, maybe you’ve noticed a subtle (or not so subtle) shift from using the term “social media marketing” to “digital marketing”. This was a very conscious shift on my part, but is it simply semantics or does the shift show...
 
  
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to your blog on Facebook...


 
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