06 February 2015
How Jeff Weiner turned LinkedIn into a $33B marketing company
EIN News - 06 Feb 2015 18:12
17:58 GMT The UpTake: A series of changes last year have fundamentally changed how...
EIN News - 06 Feb 2015 18:12
17:58 GMT The UpTake: A series of changes last year have fundamentally changed how...
Kellogg's outsources digital marketing to Indian supplier
Computer Weekly - 06 Feb 2015 17:05
Food giant Kellogg's has outsourced the management of its digital marketing platform to Mindtree. The Indian IT services firm will use security and cloud technologies to support Kellogg’s digital...
Computer Weekly - 06 Feb 2015 17:05
Food giant Kellogg's has outsourced the management of its digital marketing platform to Mindtree. The Indian IT services firm will use security and cloud technologies to support Kellogg’s digital...
2015's Top 5 Marketing Trends
Media Post - 06 Feb 2015 16:38
2015 promises to be one of the most exciting — yet challenging — years for CMOs in recent history. On one hand, there is an embarrassment of riches in the depth and breadth of technologies available...
Media Post - 06 Feb 2015 16:38
2015 promises to be one of the most exciting — yet challenging — years for CMOs in recent history. On one hand, there is an embarrassment of riches in the depth and breadth of technologies available...
How To Become A Thought Leader And Win The PR Game
Forbes.com - 06 Feb 2015 00:52
How would you like to have the media beating a path to your door, citing you and your business any time a story gets written about your industry or the products and services your organization...
Forbes.com - 06 Feb 2015 00:52
How would you like to have the media beating a path to your door, citing you and your business any time a story gets written about your industry or the products and services your organization...
Adidas is the first major brand to use Twitter's Group DM for marketing
Mashable - 06 Feb 2015 16:34
Karim Benzema Image: CRISTINA QUICLER/Getty By 2015-02-06 11:29:04 -0500 Well, that was quick. Less than two weeks after rolling out its Group Direct Messages, a marketer has jumped onto the...
Mashable - 06 Feb 2015 16:34
Karim Benzema Image: CRISTINA QUICLER/Getty By 2015-02-06 11:29:04 -0500 Well, that was quick. Less than two weeks after rolling out its Group Direct Messages, a marketer has jumped onto the...
Are You Spending Enough (or Too Much) on Marketing and Advertising?
Inc.com - 06 Feb 2015 13:52
Dear Jeff, My partner and I disagree our sales and marketing expenses. He thinks we spend too much and are wasting money. I think we need more revenue and the only way to generate it is to land...
Inc.com - 06 Feb 2015 13:52
Dear Jeff, My partner and I disagree our sales and marketing expenses. He thinks we spend too much and are wasting money. I think we need more revenue and the only way to generate it is to land...
Content Marketing that Appeals to a Mobile Audience
Business 2 Community - 06 Feb 2015 16:01
Craft Your Mobile Content Marketing Strategy Is your content reaching its full potential? How would you like to greatly increase your subscribers? Mobile has taken off in the last few years to become a dominant force for both businesses and...
Business 2 Community - 06 Feb 2015 16:01
Craft Your Mobile Content Marketing Strategy Is your content reaching its full potential? How would you like to greatly increase your subscribers? Mobile has taken off in the last few years to become a dominant force for both businesses and...
How Weight Watchers Nailed Content Marketing This Super Bowl
Social Media Today - 06 Feb 2015 14:38
The Backstory of the Weight Watchers Ad Ansel Wallenfang of Portland-based Wieden+Kennedy advertising agency usually works on ads for Old Spice, according to a PostCrescent.com report. However, when...
Social Media Today - 06 Feb 2015 14:38
The Backstory of the Weight Watchers Ad Ansel Wallenfang of Portland-based Wieden+Kennedy advertising agency usually works on ads for Old Spice, according to a PostCrescent.com report. However, when...
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Tumblr Marketing: 10 Examples of Effective Brands Doing It Right by @albertcostill
Search Engine Journal - 06 Feb 2015 12:40
Google Linkedin If you still haven’t jumped on the Tumblr bandwagon , now is the time to get moving on that. After all, according to QuickSprout, Tumblr’s traffic is growing at a rate of 74% a year....
Search Engine Journal - 06 Feb 2015 12:40
Google Linkedin If you still haven’t jumped on the Tumblr bandwagon , now is the time to get moving on that. After all, according to QuickSprout, Tumblr’s traffic is growing at a rate of 74% a year....
Social Media or Digital Marketing? A Rose by Any Other Name?
Business 2 Community - 06 Feb 2015 18:22
If you’re a regular reader, maybe you’ve noticed a subtle (or not so subtle) shift from using the term “social media marketing” to “digital marketing”. This was a very conscious shift on my part, but is it simply semantics or does the shift show...
Business 2 Community - 06 Feb 2015 18:22
If you’re a regular reader, maybe you’ve noticed a subtle (or not so subtle) shift from using the term “social media marketing” to “digital marketing”. This was a very conscious shift on my part, but is it simply semantics or does the shift show...
6 Dos and Don'ts for Promoting Your Blog and Using Social Media
Huffington Post - 06 Feb 2015 18:20
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to your blog on Facebook...
Huffington Post - 06 Feb 2015 18:20
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to your blog on Facebook...
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