09 February 2016
 
 
 
A recent Google report found the typical B2B researcher performs 12 online searches before he or she engages with a brand. With this nugget in mind, we should be prompted to ask our teams, "What has...

 
This sponsored post is produced by Boomtrain. Marketers have traditionally zeroed in on two primary...
 
  
Editor’s note: The following is part of the Business Matters special section. Tourism isn’t immune to all of the new technology that continues to evolve. In fact, with the increased use of...
 
  
Time Inc. revealed its new sales go-to-market strategy Monday, announcing a reorganization that silos sales teams into three major advertising categories—automotive, pharmaceuticals and technology...
 
  
I talked with Kieran Hannon, CMO of Belkin, about marketing trends, surprises, and constants. He shared his insights on personalization, IoT, and why brands can't over-rely on programmatic. Q:...
 
 
(By Parikshit Mishra in Bengaluru, Reuters) – Viacom Inc and Snapchat have extended a deal that will...
 
  
Social media marketing is one of the hottest jobs available today. For those who have writing and social media skills, they can write their own tickets financially because those skills are crucial...
 
  
The Drum interviewed Stacy Martinet, chief marketing officer at Mashable, on how it is already using Snapchat and its future plans on the platform as it moves to understand and accomodate publishers. What are the benefits of Snapchat as a platform for...
 
 
 
 
  
using it internally to automate the sales process, mostly thanks to the marketing automation software Oracle got when it acquired Eloqua in 2012 for $871 million.  "It takes 80 sales calls...
 
  
s 1st all-in-1 virtual expo network marketplace that seamlessly integrates with built-in marketing automation to follow up with every prospective customer during and after the event.   eZ-Xpo has...
 
  
CRM system therefore is key. “This needs to be married to your marketing automation tools in order to give you a better understanding of what the customer is doing,” he says. “Look at customer...
 
 
  
Another year, another Super Bowl – and a whole new crop of ads to analyze and enjoy. There’s always much to learn from watching major brands as they take TV’s biggest stage, and with Super Bowl 50...
 
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