05 February 2015
 
 
 
Consumer buying decisions are driven by personality traits, values, lifestyle habits and even current trends. Considering all of these factors when developing new products, marketing campaigns and...
 
 
ESPN is launching Hometown, a new division of ESPN’s Customer Marketing and Sales group that will focus on serving national brands looking to connect with fans in specific markets at their greatest...
 
 
Mistakes are the integral part of our learning. But we can only learn from our mistakes when we recognize them. If there's no oneto tell us we're doingit wrong, we might waste tons of our...
 
 
  
Native is a term we’ve been hearing more and more in the marketing world over the past couple of years. In reality it’s nothing new to us, but rather goes by yet another new name. Call it sponsored content, advertorial, contextual advertising, or simply...
 
 
  
The photo-sharing site Instagram is in a transition phase between personal and business use. Unlike Facebook or Pinterest, for instance, the site offers no business-specific features. That has not...
 
 
The two finalists of the Marketing Automation Innovation award share their two different approaches to marketing at the 2015 Marketing&Tech Innovation Summit. Marketing automation is meant to make marketers' lives easier. But the truth of the matter...
 
 
Click here to sign up for Mobile Marketer for free Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign Coca-Cola is leading the way in leveraging mobile for live event...


 
 
  
Hackers have stolen millions of customer and employees records from Anthem, the country’s second-largest health insurer. Anthem states the hackers were able to gain access to Anthem’s IT database...
 
 
  
There’s a myth in our industry that social media is the responsibility of one dedicated individual or a small team. The reality is that everyone in an organization can contribute to the success of a brand in social media, from the c-suite, to middle...
 
  
Organisations and companies find that crises come in all kinds of disguises - 'physical', where something has actually gone wrong, or reputational, where people have simply started to hate you... Crises of both kinds tend to fly pretty quickly on...
 
  
Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the SERPs. Then came along Google Penguin and Panda and link quality and content quality suddenly...
 
  
Dick Costolo has acknowledged Twitter’s shortcomings in dealing with cyberbullying(Reuters) Twitter CEO Dick Costolo has said the social media network "sucks" at dealing with trolls and it is...
 

 
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