03 February 2015
 
 
  
The death watch for the venerable RadioShack chain of stores continues, and rumors abound. In January, the Wall Street Journal reported the company was preparing for a bankruptcy filing, as early...
 
 
 
IPRA Golden World Awards Now Accepting Entries for 2015 Competition The 23rd annual IPRA Golden World Awards, the top international public relations awards competition, has issued a call for entries....

 
 
The report’s findings are based on of 10,500 people who use social media. The survey data found that social media platforms (33 percent) ranked second only to friends and family (50 percent) as...

 
 
So you’re tracking your social media metrics monthly. Fantastic! But my boss asked me about our social media ROI, and I don’t know what I’m supposed to do now. Tell her we got a bunch of retweets...
 
 
 
 
A lot of smart marketers, like Gary Vaynerchuck and Jon Bond, will tell you that, even at more than $100,000 a second, Super Bowl ads are one of the greatest bargains in all of marketing. CMOs at the...
 
  
At the end of 2014 we set out on a mission to prove the ROI of our content marketing at NewsCred. This was a particularly terrifying exercise for me – prior to working at NewsCred I had never heard the term “ROI.” In fact, if you would have told me I’d...
 
 
I'M SORRY, DAVE. I'm afraid I can't do that. HAL 9000 ...

 
  
This article was co-authored by Chris Abraham and If you’re looking for insights about the future of digital communications, it pays to ask someone who’s been there from the beginning. Social media...
 
 
 
 
  
Signs point to marketers opening up their wallets for emerging digital technologies, placing bets on measurable channels such as email, search and social media, shifting resources toward...
 
  
Customer relationship management (CRM) doesn’t have to be complicated. If you’re using a cloud-based tool like Salesforce, you may be wondering how to gauge the effectiveness of your lead generation...
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