26 February 2015
 
 
Former White House Press Secretary Jay Carney will join Amazon in a new role overseeing both PR and public policy, Politico reported Thursday morning. Carney had been working as an analyst on CNN since last September, a gig he will leave when he...
 
  
In our last post, we looked at three content features— PR contacts, press releases and breaking news—that journalists ranked high in importance in the 2015 Online Newsroom Survey Report. But in today’s digital world, “content” is defined more broadly...
 
 
 
Accenture and the Bright Ideas Trust charity have trained 160 young people with the skills to start up their own business through a series of ‘Your Light Bulb Moment’ events, which have focused on...
 
 
 
In publishers we trust By Rahul Nirula Sponsored No one said it would be easy. For the last three years, the media industry has been talking in circles. We've been told time and again that...

 
 
One of the most common and significant mistakes B2B marketers...

 
 
 
 
  
Apple has fired the starting gun on the marketing for its Apple Watch, running ads throughout the latest issue of fashion bible Vogue. The technology giant has taken over 12 pages in the magazine that will also include a video version in the digital...


 
 
 
  
Mobile healthcare is changing the way people with chronic diseases are accessing and analyzing information and communicating with health professionals. Mobile technology can be used to remind health...
 
 
Do you use marketing automation? Many small businesses still have not tried marketing automation and do not know the benefits it provides. Other businesses have tried one or two marketing automation...

 
  I’m not going to lie, search has better data than any other digital channel. Search might not have third-party data, as much contextual data, viewability stats or engagement/rollover metrics; but..

  How are you planning to adjust your marketing budget in 2015-and how does that measure up to what your competition is doing? According to recent data in MediaPost, the top three areas where marketers...

 
 
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