25 February 2016
 
 
 
Jackson National Life Insurance Company ® (Jackson®) and its affiliates announced an unprecedented 65 industry association awards for innovation and creativity in marketing and communications...
 
  
The future of email marketing is already here and it’s called mobile. Mobile marketing will be front and center in 2016. As email marketers, we should now be thinking of email as primarily a mobile channel. While the traditional desktop environment is...
 
 
In a seminar called “Mobile: Why the biggest opportunities are now in the smallest moments,” Shaun Aukland, senior account executive at Google, said mobile use continues to grow. “Much of the usage...
 
  
"Mobile marketing automation" -- it has a nice ring to it. It's a new and growing industry and could be great investment opportunity...or not. Getting in on the ground floor of a new industry set to..
 
  
Increasing use of social media listening monitoring will be one of the major marketing and PR trends of 2016. Marketers often focus on the “talking” side of communication and neglect its listening aspect. That will continue to change in the coming...

 
  
plunged headlong into a technological re-invention over the last decade. Software platforms, marketing automation, mobile ad exchanges, social media tools, and apps (of all descriptions for all kinds of purposes) have turned marketing departments...
 
 
Mobile Viewpoint is exhibiting at BVE 2016 in in London, stand H.25 Mobile Viewpoint developed in cooperation with the BBC news gathering department a dedicated live streaming application for...
 
  
This article originally ran on the Education Week Teacher blog . I spent the majority of my senior year of high school holed up in a long rectangular room on the fifth floor of my school. It had one window, a few worktables, a wall covered in bulletin...
 
 
 
 
NewsUpdate Social media is proving more and more a weapon to engage youth © LA 2024 LAURA WALDEN (USA) / Sports Features Communications (SFC) In an effort to reach out to the local...
 
 
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In...
 
  
As consumers’ web browsing habits continue to shift to mobile, they’re becoming more averse to ads that don’t fit into their user experience. As a consequence, marketers industry-wide have been in search of a more effective and unobtrusive vehicle in...
 
 
The ongoing Mobile World Congress (MWC 2016) saw several announcements on 5G technology from key telecom network vendors and operators. The focus on 5G mobile does not mean that telecoms are not...
 
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