24 February 2015
 
 
 
Segmenting remains a natural component of multicultural marketing. Yet, top brands increasingly want separate units to share insights, and a...
 
  
While inbound marketing has grown exponentially in the last few years, business-to-business marketers are hesitant to jump onto the bandwagon. That hesitation stems in large part from a reliance on tactics that have proven successful: traditional...
 
  
In fantasy baseball, the best team is rarely the one you start with. It’s essential to tweak the lineup. In the past, it took a huge investment of time to gather statistics, compare players, identify...

 
 
by Adam Stone Native advertising is on the rise, with some analysts expecting it to more than double by 2018. But a range of concerns conspire to keep it from fully taking off. In fact, it is...
 
 
 
 
  
Skift Take: While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and...
 
 
 
NRF CMO Study: Balancing Digital and Traditional Media to Drive In-Store Sales For retail marketers, measuring the effect of traditional marketing efforts on in-store sales has become as much...
 
 
  
The release of native advertising guidelines from the Internet Advertising Bureau (IAB) on how to conceive and manage native advertising suggests it’s a practice that is very much going mainstream. That said, there appears to still be some difficulty in...

 
  
During the holiday season, it became apparent that mobile is now the leader of marketing. Consumers in all sectors opted to use their mobile devices to review products and then make purchases. For...

 
  
?From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is...

 
  
I've been in tech companies for a while now, and I've always kept a pretty close eye on KPIs ( key performance indicators ), as everyone should. One of the KPIs we'd keep a close eye on was the...
 
 
 
World’s largest software maker puts its ear to the street with N3 to engage customers ATLANTA--(BUSINESS WIRE)-- Leading global demand generation and sales execution firm N3 has been tapped...
 
  
In a world of mobile technology and instantaneous updates, “slow” can make PR pros squirm. However, slow PR is the way to go. Slow PR blends traditional public relations with digital tactics. If...
 
 
  
As a growing number of organizations strive to become social businesses, they are increasingly relying upon social media intelligence to inform their decisions. However, while many brands are applying social media intelligence to their operations,...

 
  
Chances are your small business has used social media in one way or another. There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine.  However, these are just a drop in the bucket when it...

 
  
Social media has tremendous potential to make your brand look really, really good. Not only can it drive referrals and leads, but it can increase your brand recognition and loyalty. It can open up...
 
 
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