23 February 2016
 
 
  
By early 2015, marketers faced a problem. In the rush to “do” content marketing, brands of all shapes and sizes created more content on more and more channels. The result? Many brands wasted their marketing investments churning out content on every new...
 
  
Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an...
 
  
While many may describe the phenomenon as a specter haunting the world of marketing, do not let that get you down. Business is ever-evolving, as it changes form and keep on adding new dimensions. One of these new dimensions which gained a lot of..
 
 
and potential customers. If you can target customers with behavior-based emails through marketing automation, go for it. These days, the brands that can deliver a message that really gives...
 
 
 
  
From Chat Apps to Town Halls: Why More Newsrooms are Designing Journalism for Conversation “A good newspaper, I suppose, is a nation talking to itself.”?—?Arthur Miller At a panel on “ The Hunt...

 
  
A new year means new content marketing activities, and 2016 is expected to be bigger than ever: A whopping 76 percent of B2B marketers say they plan to produce more content this year than they did last year, and 72 percent of B2B content creators say...

 
  
I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used...


 
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