02 February 2016
 
 
  
Discovery and Toyota last week announced a new partnership that will result in “Let’s Go Places: Austin,” a 10-episode virtual reality series that will take viewers around Austin, Texas. The series marks the first time that Toyota has invested in VR...
 
  
functions and, hopefully, what you need for your company. Inbound Marketing Versus Marketing Automation There are many marketing automation software tools available, like Marketo, Eloqua...
 
  
an entry-level IT analyst? Of course not. If you’re using a marketing automation system, it’s easy to segment your contacts based on these personas to deliver the right message to the right person. The most important thing to remember during...
 
  
They say Content is king and you believed it. You created an awesome content marketing strategy for your business and did all that the gurus taught you. They said long form content is what attracts the most shares and you did it. They taught you...
 
  
Simon leads Ceros , the interactive content marketing platform, with an innate curiosity about the world and how everything works. With Ceros, he has combined his passion for art and technology by building a platform that leverages technology to create...

  Photo: Getty From our 100 best tips for markeing and sales, we gathered these 10 on customer service.  Everyone knows the value of top customer service, whether the customers are internal or...
 
 
  
Marketing and sales alignment is a topic that has been absolutely beaten to death by just about every SaaS vendor I can think of. A quick Google search pulls up 7 unique ads that all (somehow) appear above the fold, mercilessly dwarfing the organic...
 
  
We’re counting down to the end of the financial year. Marketing departments are busy planning for the first quarter, but many still have some budget left to spend before year end. Now’s the time to...
 
  
The mass-market beer industry has often been associated with sexist advertising, but companies are finally wising up. On Super Bowl Sunday Coors Light will unleash a new series of "more inclusive"...
 
  
Unlike many social media networks, Instagram doesn’t offer its own analytics program. This lack of assistance to brands is surprising, as Instagram has been expanding its marketing options for...
 
 
IBM has disclosed plans to acquire German digital agency Aperto , less than one week after snapping up Ohio-based firm Resource/Ammirati . As was the case with the buyout last week, financial...
 
 
Like consumers, every brand has a story. And, similarly, some are better than others. But unlike people, perhaps, who may be hard-pressed to change their personalities and/or backstories and retain...
 
  
Retailers spent much of the holiday season optimizing and testing email campaigns to stand out in crowded inboxes. Following the busy shopping months, Gmail has provided its users a much-needed...
 
  
Simon leads Ceros , the interactive content marketing platform, with an innate curiosity about the world and how everything works. With Ceros, he has combined his passion for art and technology by building a platform that leverages technology to create...
 
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