12 February 2015
 
  
As modern marketers, we have entered a world where the number of choices we have in terms of how we do our job is almost endless. The days of the simple media buy are gone, and now we have to deal...
 
 
The idea was first put forward by IBM, but Adobe was the first one to implement it. The lead was followed by Salesforce and HP. And now Oracle is nearly there too. This is the world of the digital...

 
  
According to CMI’s 2015 B2C Benchmark Content Marketing Study, approximately 1 in 5 content marketers are not tracking ROI at all. In other words, it’s not clear whether all their efforts are paying off. Don’t follow in their footsteps. Consider these...
 
 
  
Struggling to find inspiration for your content marketing strategy? has gathered six motivational quotes to inspire your thinking. This post is adapted from our free eBook: Editorial Calendars...
 
 
Everybody is talking about native advertising as the future, but it’s a meaningless term that spans two totally different concepts. How about we define it properly?  When judging a case about...

  
  
It’s only been a few years since the majority of people were questioning whether leveraging social media channels as a platform for consumer-brand interactions was a viable strategy, and now most...

 
  
Social media star is an actual job title now, with so-called influencers raking in tens of thousands a month to craft tweets, Vines, and other content for paying brands. Twitter sees this activity...
 
 
 
  
Native advertising is at the heart of a current movement in digital advertising, with many publishers utilising this format because of its ability to match the form and function of an editorial or product experience. For consumers, native ads provide...

 
   Oracle CRM on Demand which was previously known as 'Siebel on Demand' has evolved long way from its acquisition by Oracle in 2006.   Oracle CRM on Demand is a hosted SaaS (software as a service)...
 
  
Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed. Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage...
 
 
 
When we think of marketing automation, we think of generating leads, utilizing email targeting tactics, and publishing content to social channels. But the future of marketing automation is much more...
 
 

 
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