10 February 2015
 
 
SMS remains a powerful real-time engagement channel. Too simple in today's advanced mobile marketing arena? No way. Text messages are read and acted upon, fast. While a typical email can sit for...
 
  In his book Success Secrets of the Online Marketing Superstars , introduces you to 22 innovators who have redefined the developing landscape of online marketing. In this edited excerpt, contributing..
 
 
  b 2015 12:32Fielding will leave her post after almost two years with the brand, having joined in May 2013.  Jeroen Hoencamp, CEO for Vodafone UK, said in a statement that Fielding plans to pursue “non-executive directorships” in the future. ”In her two years with...
 
 
Data, or rather the insightful analysis of data, can be very powerful. In 1854 John Snow, considered to be one of the fathers of modern epidemiology, captured and analysed data that identified the source of a cholera outbreak in Soho. His findings...
 
  
Andy Crestodina, founder of Orbit Media, is an analytics wizard. I sat down to ask him a few questions in advance of our free webinar this Thursday where he is guest presenting: How to Measure (and Drive) Content Marketing ROI . ROI is a tough topic...

 
  
Yahoo has announced the results of VisitBritain's Discover Great Britain content marketing campaign. The goal of the campaign was to encourage tourists to visit the UK by keeping them engaged. The...

 
  
By now, I’m confident that everyone sees a great deal of marketing ROI in content marketing. Depending on how aggressive your approach is, strong content development can take up significant business...
 
 

 
 
 
Analysis: A sensible look at making sense of all the data. Modern Marketing: The How-To Guide on creating a logical reporting and analysis strategy that will make everyone happy. The Hard Question:...
 
 
  
One of the most talked performances from the 2014 Grammys was the unlikely pairing of rock band Imagine Dragons and rapper Kendrick Lamar. Looking to capitalize on a name familiar to mainstream music consumers and Grammy diehards alike, Target teamed up...
 
 
Demystify predictive marketing and uncover your best leads. Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Download this introductory ebook to...
 
 
SCOTTSDALE, Ariz. Among the findings: Product managers and marketers earned an average of $100,000 to $120,000 More than 1,300 respondents from 40 countries took part in this year's survey. It...
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