01 February 2016
 
 
  
provide Nasa technology with a Fisher Price interface to marketers in the marketing automation space." He has worked with major brands like BBC and Shell and has over 17 years experience in digital communications. Jordie Van Rijn. Founder and Chief...
 
  
caught into articulated migrations. What are your data-fuelled marketing trends for 2016? Marketing automation will become fully real time and will make extensive usage of predictive modeling...
 
  
on providing customers and prospects with a top-notch experience through content and marketing automation. "The goal of these middle-of-the-funnel solutions is to foster a more meaningful connection...
 
  
Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing. According to ClickZ’s 2016 Digital Trends Report , it was...
 
 
Credit: Aysezgicmeli/Shutterstock Although "content marketing" has become standard practice for all brands only over the last 15 to 20 years, the concept of creating content specifically for your...
 
 
 
  
This blog provides seven tips that are essential for your 2016 Social Media Marketing Strategy creation. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few...
 
  
IBM has been very picky about which firms it buys and why. So far, its acquisitions have been very point specific, usually to obtain some technological expertise that complements its Strategic...
 
  
Sometimes the proof is in the pudding. In 2015, one of our clients asked us to rework their social media strategy. Social media was growing in importance within their industry, and beyond a basic Facebook presence, the business really had not done...
 
  
Walt Disney, Twentieth Century Fox and Lions Gate Entertainment have come together to invest $50m in Atom Tickets, a group-buying start-up that offers discounted cinema tickets to users. The Atom Tickets app can organise groups to go to cinema and...
 
  
How a hospital responds to a crisis--and bad press-- is vital, as two recent cases show. Healthcare Dive examined  the responses of two hospitals that faced public relation nightmares in the past month that could have seriously damaged their...
 
  
E-Commerce is going mobile and innovative technology is allowing consumers around the world unprecedented access to products. Consumers are no longer limited to the product selection at their local...
 
 
New technology such as wearables, virtual reality and drones are set to take a growing share of the market in 2016 With CES, undoubtedly the world’s largest annual consumer tech exhibition, just behind us I thought it was worth summing up some of the...
 
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