06 December 2016
 
 
 
Facebook, Google, Twitter and Microsoft are banding together to mount a terrorism takedown on their platforms. The tech giants announced Monday they are working together to build a new database...
 
 
 
First, let’s consider two facts about Facebook that ran in Mediapost in the last two weeks. The first : “A full 65% of people find their next destination through friends and family on Facebook.” ...
 
Many business leaders and marketing directors that I meet often still see SEO as the sole domain of “geeks” and “techies”. Meanwhile, they see PR as the domain of “creatives”, good writers and those..
 
  
What is trust? Is it something you can measure? Is it something you can prove? Trust is the most important facet of any content marketing campaign. Instead of worrying about clicks and traffic, you should be worrying about creating a large community...
 
  
As the year winds down, most people are putting work aside and thinking about the holidays. But us marketers? We’re planners . We’ve squared away our plans for the season ages ago and are already...
 
 
 
 
The success of your content can be one of the hardest things to measure. Content marketing plays the long-game, so where the conversion from blog post reader to paying customer happens isn’t always clear. Sure, there are engagement metrics and...
We as marketers are constantly pressed to prove our worth, deliver significant ROI and do it all again with even less budget. And quite rightly so. Maybe not the “even less budget” part – but we...
The following interview is part of our ongoing  Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest...
 







 
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