12 December 2016
 
 
  
How are people finding your content, and what are they doing once they’re on your pages? What are your most effective audience acquisition channels, and which of these are driving the most...
 
  
A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links. 1. Practical guides and helpful content 2. In vogue and hot topics 3. Research and insights 4. Case...
 
 
From creating a video series or publishing a book to celebrating the Chinese New Year, January 2017 is full of content marketing opportunities for your business. Content marketing is the act of...
 
 
 
  
The holidays offer major opportunities in retail, sales and marketing . If you’re not leveraging this time to engage consumers and offer awesome content, you're missing out. People come to sites...
 
 
  
Some exciting news on the homefront: The Craig Newmark Foundation , the charitable organization established by Craigslist Founder Craig Newmark, is giving Poynter $1 million to fund a faculty chair...
 
 
The number of IROs conducting intelligence gathering has increased in the last few years. A recent survey by Canadian Investor Relations Institute (CIRI) found that 95% of IROs now regularly gather information on their company’s market competitors. In...
 
 
 
 
  
Online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year, according to a recent study from Adlucent. The digital marketing and...
 
 
Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the...
 
  
It’s been a role fraught with discussion about its necessity, but Coca-Cola is the latest high profile brand to appoint its first chief digital marketing officer to help steer the business towards becoming a “digital company, but not just to put ads in...
 
 
Just when brands get the hang of a new digital platform, they are introduced to another—or at least a whole new function of an existing one. Snapchat is a great example. Once it was viewed as a...


 
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