08 December 2015
 
 
 
 In today's digital age, it is imperative to possess an online presence aside from the sort and size of one's business. Those businesses that are not keeping with the changing times are probably...
 
 
Expect to see a lot more Native Advertising in 2016. In fact, AdAge covered a recent eMarketer report that predicts spending on native is expected to reach  $8.8 billion by 2018 . “You are going to come across Native Advertising, you just don’t know...
 
 
Being a content marketer involves a lot of patience and organization, and even with all of the technology and tools we have at our disposal, it’s not enough. Luckily for us, there are a ton of great...
 
  
There have been plenty of big movies released in 2015 — including four of the 10 highest-grossing movies of all time . But as big as Jurassic World , Furious 7 , Avengers: Age of Ultron , and Minions...
 
 
  
Marketing automation vendor Act-On has a new CEO. Andy MacMillan took on the new role last month, after holding several roles at Salesforce, including COO of Products. I talked to MacMillan about why he took the new role and how he sees CRM and marketing...
 
  
Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing . It’s a fantastic read, and even...
 
 
Share this article: Discover the utmost important qualities in effective email messages. This week, I want to get back to the basics. I feel with a slew of technology, algorithms, and marketing automation tools sometimes we forget the simple...
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