07 December 2015
 
 
 
  
Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should you offer freebies and where...
 
  
A few months back, President Obama used question-and-answer site Quora to answer some topical questions about Iran (at the time he was trying to build support for his Iran Nuclear Deal). I read about...
 
  
Jamie Smith, an Edelman alum and former deputy White House press secretary for President Barack Obama, had been named chief...
 
  
More Americans shopped online last Monday (November 30) than braved Black Friday in-store sales, and that can teach us a lot about how the Buyer’s Journey has evolved since “Cyber Monday” was inaugurated 10 years ago. The Internet analytics company...
 
  
For the average person, the rise of mobile has made things easier. Traffic warnings and subway updates reach you wherever you are. Taking a high-quality picture can be as easy as lifting your arm. And cashing a check no longer means searching out a...
 
  
Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. In fact, 78 percent...
 
 
 
Conquer the Double Tap: How to Market Your Small Business through Instagram By Alice Williams If your social media marketing campaign is ignoring Instagram as a way to attract and engage...
 
 
This is a guest post by  Heather Taylor , PR specialist at Stampington & Company . There is the side of public relations captured on Instagram, where the desks are tidy, perfect manicures clack on...
 
  
Monsanto will face an international tribunal for alleged crimes against humanity, but some critics of the measure are calling it a publicity stunt. A group of environmentalists, activists, and...
 
  
Just as you’re beginning to feel like you’ve nailed content marketing, a new form of marketing is pushing the king off of its throne—context marketing. The rapid rise of context marketing is driven by three marketing trends: today’s consumers are...
 
 
Thursday 3rd December 2015 was a very exciting day for the content marketing industry. Some of the biggest global names were seen awarded with Gold, Silver and Bronze awards for their work in the...
 
 
Consumers are becoming immune to the conventional marketing strategies of larger brands. Most people own a DVR because they have no desire to watch the television commercials. When it comes to online...
 
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