03 December 2015
 
 
 
PR Insight Date: 03 December 2015 15:51 If only everything stayed the same, life in PR would be so much easier. But change is inevitable, and brings new ways of doing things. Here are 10 rules for...
 
  
Fred Jacobs, VP of communications for embattled Sea World Entertainment, has resigned after more than 20 years...

 
 
There are several significant trends occurring in digital marketing: programmatic advertising, the threat of ad blocking, and the rise of native advertising. When you combine these issues with the...
 
 
 
  
At the Sports Mobile Summit in Los Angeles, a great lineup of speakers shared insights on how to boost the impact and ROI of digital sports marketing initiatives. I've compiled a list of what's...
 
  
Subway named former Coca-Cola executive Joseph Tripodi as Chief Marketing Officer in an announcement Thursday. Tripodi replaces Tony Pace, who announced over the summer that he'd be stepping down...
 
  
Fall back into great savings! Spring forward into the deal of your life! The weather is cold but the savings are hot! Admit it, you've grown tired of seeing these cheesy subject lines. Year after year, it seems like marketers not only do the same thing,...
 
 
Carmaker Jaguar Land Rover is reportedly in talks with owners of the Silverstone motorsport complex as it seeks a new home for its sales and marketing teams. According to the Birmingham Mail,...
 
  
T-Mobile taps iPhone, accessories in targeting AT Verizon pre-empts with data bonus T-Mobile US is set to shift its latest marketing focus away from smaller rival Sprint and onto larger competitor...
 
 
Pete Markham, Flickr A month after a Columbia Journalism School team published a two-part investigative project on Exxon Mobil’s checkered history with climate science in the Los Angeles Times ,...

 
  
Doing more with less? What marketer’s not a fan of that? Curating content is a must for if you’re a content marketer, social media manager, or small business owner. You can do so on your blog, social media channels, email – anywhere you create...
 
 
  
Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 percent more effective than traditional advertising. So how...
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