22 December 2015
 
 
 
  
In a preface to her 2016 predictions column, which appeared in PR News earlier this month, The Queen of Measurement, Katie Paine, wrote: “The sky will tumble, mountains will crumble. If you’re afraid...
 
  
PR and marketing professionals are increasingly using content marketing in communications programs, according to a new survey from news distribution and social communications company Marketwired, and...
 
 
The Federal Trade Commission today issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including “native” ads that...
Mobile and the Internet of Things (IoT), two technologies inherently connected with one another, have given rise... Sign in for existing members Step 2 of 2: By submitting your email...

 
 
This article originally appeared on Contentboost.com. If there is one thing I’ve learned about content marketing it’s that not all digital channels are ideally suited for every industry. Before...

 
  
You won’t believe the kind of content that engages Millennials. Find out...
 
 
 
After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit $238 million solely in North...
 
 
  
Last Tuesday I finished a series on the incredible power of serialized content. In order to give you some more examples of serialized content, I decided to do a series on Christmas content marketing lessons (i.e. content marketing lessons we can learn...
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