18 December 2014
 


See Also Oracle's stock is up more than 8% today to over $44, after the company reported better-than-expected sales and profits yesterday. That's the from July 2000, during the heady days of the..


Native advertising is THE hot topic, particularly within the content and publisher community.  Essentially, it entails embedding advertising within the actual content or news stream on a publisher...


This morning The New York Post — which happens to be owned by the same company that once owned Sony’s prime competitor, 20th Century Fox — just told us that the scene that caused the world to, in the...



I have to admit, the feeling of achievement that you get once your content strategy begins to bring in free and organic traffic is beyond words. It’s beautiful to realize that all that hard work is finally starting to pay off, and perhaps even enabling..



It's almost mandatory for companies to be on social media but not necessarily on all...


If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing. The art of marketing is all the right-brained...

 


One of the key buzzwords of the year is native advertising, with spending on social sites alone set to increase from US$3.1 billion to US$5 billion by 2017 globally, according to eMarketer. While...


[embedded content] The world of travel writers, journalists and travel bloggers is ever-changing. So how do public relations & media relations experts in the travel industry deal with them? Speaking at the 15th Conference on...
 


When done well, inbound marketing can help you attract new customers – and keep them for a long, long time. Inbound marketing truly can deliver a terrific return on your investment. But as with most things when you’re first starting out, mistakes will...


Following threats by The Guardians of Peace, whose hack almost a month ago has seen entertainment giant Sony lurch from crisis to crisis, the company has taken the decision to cancel the US cinema release  of ‘The Interview’ . Whilst the decision will...
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