14 December 2015
 
 
  
A relatively small number of Twitter users, including a few connected to security and privacy advocacy, have been informed that their accounts have been targeted by state-sponsored hackers. ...
 
 
Atlanta-based Newell Rubbermaid Inc. (NYSE: NWL) has struck a deal to buy rival Boca Raton, Fla.-based Jarden...
 
 
Crafting a multichannel content marketing strategy is a difficult proposition, especially if staff and technology investments aren't aligned with business goals. Marketing departments often...
 
  
Usefulness Content Freshness Creating content that is fresh, captures the attention of your audience, and stands out from all the other content in existence can be quite a challenge. “51 Content Marketing Hacks” is packed full of ideas and...
 
  
Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Want...
 
 
Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the provision...
 
 
Google recently started focusing on micro-moments of need during which brands have opportunities to provide value to their customers. Those include "show me how," "is it worth it?" and "I want to go"...
 
  
Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant customer experiences. We are deep in the fast-moving holiday buying season, and mobile is looking...
 
  
Back in March this year, Coca-Cola introduced a one brand strategy where its four product variants, Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life were placed under one Coca-Cola master brand instead of being marketed as separate products. At...
 
 
(Rob Pegoraro/Yahoo Tech).  Did you see the story about the app-ification of news? It was a great Instant Article on Facebook… which I learned of from a Twitter Moment… and then saw promoted on...

 
  
Marketing automation is a very effective technology that offers marketers with a rich set of tools to deal with the components of their online marketing projects. The use of marketing automation software by marketers can effectively replace time...

 
  
Salespeople serve on your business's front line. In their active, client-facing role, what they learn from current and potential customers can help make a company better. They often hear brilliant business ideas from the customers they aim to serve....
 
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