11 December 2014
  
 
Can you describe content marketing as journalism? Storyation’s Lauren Quaintance asks the question. I wrote my first story for a newspaper when I was 11 and, nearly 30 years later, I...

 
  
Going to trade shows and in-person events can be an expensive proposition. Flights, hotels, ground transportation, and registration fees add up fast – and that’s just for attendees. Companies creating a presence at these events have the extra costs of...
 
  
In an age of automated everything, is it possible to put a personal touch to your marketing? Of course--even though customers are used to sites like Amazon and Pandora where they can get everything...
 
  
Fresh from its mammoth $57 million funding round , popular presentation platform Prezi has unveiled an interesting feature aimed squarely at mobile users. With Mobile Presenting, users can give real-time presentations from their mobiles to up to 30...


 
 
"The majority of business owners don't have time or interest in becoming marketing experts," said Branndon Stewart OutboundEngine enables companies of all sizes to consistently deliver...

 
 
Communications specialist Alex Singleton is set to lift the lid on how to keep a cool head in a crisis. Crisis situations can hit organisations hard and unexpectedly, so knowing how to quickly and...

 
  
Initially big data seemed to be something only available to the biggest businesses. Analytics are now being built into almost every application, however, making the technology accessible to...
 
  
Is there a place for Instagram in your marketing plan? Do you want to use Instagram effectively for your business? Instagram is more than a fun, photo-based social network. It can help you...
 
 
Right now, marketers across the country are analyzing their budgets and questioning where to allocate that little extra marketing spend they have left. A new report from UPS CONNECT, titled...


 
 
 
Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts. Both tactics...
 
 
(Way) back in 2008 I wrote a rather lengthy paper on the theory of social media.  Interestingly, it has become the blogging equivalent of Pink Floyd’s Dark Side of the Moon in that it has hung around...




 
<< Back