10 December 2015
 
 
  
by Published Dec. 10, 2015 9:05 am Updated Dec. 10, 2015 9:07 am Photo by Krlis Dambrns via Flickr . Jim Brady doesn’t think the press can afford to keep trade secrets anymore. In...
 
 
  
By David Skok Article Rating: December 10, 2015 10:17 AM EST   Overview The old formula that everyone uses for customer lifetime value (LTV)) –average gross profit per customer divided...

 
 

 
 
Michael Brenner, head of strategy at NewsCred and CEO of the Marketing Insider Group, and Liz Bedor, brand strategist at NewsCred, published their first book, The Content Formula. Drawing on...
 
 
 
Today's marketing world is tough, with plenty of competition. Your rival can be anyone from the local kid with a great website design to a Fortune 500 company. So while the web may have changed a few...
 
 
IT services provider Accenture announced its deal to acquire Boomerang Pharmaceutical Communications, a digital marketing agency head-quartered in Basel, Switzerland — serving the pharmaceutical,...
 
 
Share Tweet Share Share Email Just when a brand thinks it’s gotten the social media landscape  figured out , all of its social marketing strategy ducks in a row and its content...
 
  
MINNEAPOLIS — The formula for success in packaged food used to be pretty straightforward. Kick out a few innovations here and there, and maintain stalwart brands — Cheerios, Green Giant, Betty...
 
  
Winner: Patrick R. Riccards, Chief Communications and Strategy Officer, Woodrow Wilson Foundation At the Woodrow Wilson Foundation, Patrick Riccards has demonstrated leadership through his ability...
 
  
PR traditionalists are critical to the betterment of this industry. Traditional PR generalists are profoundly skilled at learning the client’s needs, understanding the newsworthy aspects of those...
 
<< Back