30 August 2016
 
 
 
  
I’m stilling meeting business owners, business development executives and sales professionals who complain that social media is a giant waste of time, but feel they must dive into it because everyone says they must. Truth is, when this type of thinking...

 
  
Savvy media people have always been a little wary of native advertising. It’s little more than an advertorial for the digital age, a wolf in sheep’s clothing if wolves were T-Mobile phones and...
 
  
Traditional publicity has been falling by the wayside for a number of years. The public’s trust in mass media is now at just 40% . Among Americans younger than 50, it’s a mere 36%. This means that PR relies on a system that is fundamentally...
 
  
Are you a small B2B fish in the overwhelmingly big pond that is social media? Do you want to show prospects that you mean business, and that you’re here to stay? Then create a killer B2B social media strategy that will amplify your small business PR. ...
 
 
  
This case study from HubSpot details how the antiquarian book store incorporated marketing automation, content creation, email marketing, customer segmentation and a CRM to effectively grow its business. By leveraging blog content, social media...
 
  
The latest Content Marketing Trends report from the Content Marketing Institute stated that 88 percent of B2B organizations are using content marketing, yet only 30 percent of them think it’s effective. Some marketers believe that producing content...
 
  
Content marketing is rapidly becoming a key element to effective marketing strategies. Yet, in this relatively new field, many content marketers still face an uphill battle to establish their value to CMOs and other executives. Currently, only 49% of...

   LOS ANGELES, Aug. 29, 2016 (GLOBE NEWSWIRE) -- PacWest Bancorp (Nasdaq: PACW ) today announced that Donald D. Destino has been appointed as Executive Vice President, Investor Relations and Corporate...
 

 
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