26 August 2016
 
 
  
Email marketing has a lot of power, but when you combine it with automation – now you’ve got a supercharged marketing tool. When email marketing and automation meet, it’s like upgrading from a fast car to a race car. And here’s the best part, Campaign...
 
 
Early this month, Instagram launched Stories , a “‘new” feature that enables users to create stories–a feed of photos and videos complete with your own doodles, captions and stickers, and displayed...
 
  
After a four-month search, Macy's has named Toys R Us exec Richard Lennox as its new chief marketing officer, following the May departure of 32-year brand veteran Martine Reardon. Mr. Lennox was most...
 
  
HP Inc.’s earning announcement earlier this week impressively beat many estimates on third quarter results , though the forecast was likely overly conservative so shares fell on the news. Largely...
 
 
PRESS RELEASE Marriott International ( No. 9 on the DiversityInc Top 50 Companies for Diversity list) continues to lead the way in digital and social marketing innovation with the launch of the...
 
  
A passionate customer base is not a true asset until it’s supported by the right structure. That dovetails with the impact of referral marketing. Done poorly, referral marketing is irritating to the...

 
 
  
By Chantelle Brule, Data Analyst, MediaMiser So you want to know how your company was reported on in the news over the course of a year? Then you likely also want to know how to tag these news...
 
  
In 2010, Apple unveiled a social media app called Ping. It failed miserably, and Apple wasn’t concerned. The company decided not to pursue the project. At the time, social media platforms like...
 
  
I am often asked about the relationship between content and SEO (search engine optimization), or...
 
 
It is also a means of driving higher guest satisfaction and better reviews by helping guests plan trips and make the most of their experience. With this in mind, we have...
 
  
Lauren Quaintance chats to Bupa’s Matt Allison on the challenges faced as it has gradually built one of the country’s biggest brand newsrooms. We’ve all heard the term ‘Dr Google’ and yet it might...
 
  
Many companies have a strategy to gate certain types of content in an effort to acquire names for their prospect database. Gated content is simply content that sits behind a registration form. The concept is that the content is valuable enough,...







 
<< Back