25 August 2016
 
Social media has quickly become one of the best ways to engage your customers. Today, millions of dollars are being spent every year on a marketing method that was non-existent twenty years ago, even...
Apple , in its search to increase profits after seeing hardware sales trending downward , is said to be looking to the success of companies like Facebook and Snapchat for its inspiration. New reports...
Everyone is on social media. And that's not (much of) an exaggeration: There are more than 2.3 billion active social media users worldwide in 2016, according to We Are Social . That number is up 10%...
 
  
For those who aren't familiar with it, influencer marketing can be a bit of a mystery. From the outside, it can seem like you're putting a lot of power into the hands of a few people; people who...

  © ROB BESCHIZZA       Gawker.com, the pioneering and controversial media blog, officially died yesterday . It was killed by billionaire Peter Thiel in his successful quest to bankrupt Gawker Media...
Despite living in a digital age where we’re practically swimming in a sea of big data, there are lots of marketers who think a data-driven approach to marketing is for the nerds. For whatever reason, they can’t be bothered with it. But not monitoring...
 
Most content marketers struggle with figuring out the return on investment (ROI) of their work. Depending on which study you cite, as few as 21 percent of content marketers say they are successful at...

  Events equal opportunity. In a recent survey of CMOs by research and advisory firm Outsell, Inc., conferences, trade shows and company-hosted events rated among the most effective marketing tactics...
I know what you're thinking, "Not another guide to content marketing best practices! I've got this down! Okay, maybe I could use a little help... but is there anything new to say about content strategy?" There's a lot, actually. And here's the thing:...


 
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