06 August 2015
 
  
Target has turned on beacons in 50 stores Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s...
 
 
Everyone is talking about the split between Kermit the Frog and Miss Piggy, but they're also talking about Disney's new show, "The Muppets." Blurring the lines between content and influencer marketing, Disney commanded Twitter's attention throughout...
 
 
 
OVERLAND PARK, KS: Sprint has hired David Tovar as VP of corporate communications, almost one year after he resigned from his comms VP role at Walmart due to a resumé discrepancy . Tovar, who...
 
 
 
 
  
Many service providers are investing in business intelligence and data analytics for the purposes of improving their marketing efforts and customer engagement. However, a significant proportion of...
 
 
Brand awareness is defined as the extent to which customers are familiar with the distinctive qualities or image of a particular organization and its goods or services. Branding helps an organization...
 
  
This is the second major tech brand integration for Lenovo after it bought IBM’s "Think" PC brand more than a decade ago. The IBM ThinkPad sub-brand subsequently became the Lenovo ThinkPad, retaining elements of the original brand, such as the...
 
  
A large part of winning a presidential nod is using the right rhetoric -- and having deep pockets. This election season, 21 candidates hope to shift public opinion in their favor with polished...
 
 
  
Leanplum just closed almost $12 million in new funding today. Kahuna just finished hiring an all-star cast of new executive talent, including veterans of Salesforce, Cisco, and Zendesk. And another mobile marketing automation platform that I can’t...
 
 
  
Retail banks and credit unions often have a hard time getting through to anyone under the age of 35. But financial institutions building the right content marketing strategy today can build lasting...

 
  
7 mobile learning myths no educator should believe By Meris Stansbury, Managing Editor, @eSN_Meris August 5th, 2015 Two researchers discuss myths associated with mobile adoption and use By...
 
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