05 August 2015
 
 
  
Content marketing is becoming more important than ever before. But getting it to work properly involves some level of work beyond the creation of the content itself. So, to help streamline the...
 
 
Is it time for content to mature? Given the amount of dissatisfaction between brands and agencies on display, there's a golden opportunity for content to step in to the fray as an alternative...
 
 
 
EMERYVILLE, CA: Nutrition bar and drink maker Clif Bar & Company has centralized its PR business with Golin after a competitive review. The firm will work with Clif on "company and brand...
 
 
  
CHICAGO -  Cars.com has a new chief marketing officer. The company has announced that former AMD and Dell executive Colette LaForce has been named to the position and is beginning her tenure...

 
  
by Sara Spary, added 1 hour ago Airbnb has appointed Brian Irving as global marketing director to lead the brand's advertising, marketing, strategic partnerships and social media globally. Airbnb: marketing team has been bolstered with...

 
  
In typical Google fashion, without much notice or fanfare, the Gmail team has unveiled an innovative new tool that will help further improve the inbox experience- the Gmail Postmaster Tool. As Gmail product manager Sri Harsha Somanchi, noted, admitted,...
 
 
 
  
Brand journalism. Maybe you’ve heard the term and wonder what it means. Maybe you’ve also heard that it’s really only meant for the big guys — companies like Nike or Coca-Cola — who can afford to set up true newsroom-style publishing environments...

   Too many content marketers put the brand rather than the audience first argues Suz Tucker. Advertising’s most handsome fictional sage  Don Draper once said of his tradespeople: “People tell you...

 August 05, 2015 A recent hospitality industry blog post correctly asserts that sales must happen in its market every month of the year. Although that statement may apply to many...

   This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part two showed how to identify the target buyer and their journey. Part three outlined the steps to...
 

 
In this session, Alexandra Cahill, Senior Product Manager, Digital Lab – Capital...
 
 
In this session with Catherine Alexander, Vice...
 
 
 
SAN FRANCISCO, Aug. 5, 2015 /PRNewswire/ -- Leanplum (www.leanplum.com) today announced it has successfully closed a $11.6 million Series B funding round, with new investment from Kleiner Perkins...
 
 
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