04 August 2015
 
 
  
CLEVELAND , Aug. 4, 2015 /PRNewswire/ -- The Content Marketing Institute announced today the finalists for the top four prizes in the 2015 Content Marketing Awards , the leading international awards...
 
 
  
Start with candor as a core value. Instilling candor as a core value starts when the CEO and executive management seek constructive feedback. It is...
 
 
 
Influencer marketing is a popular strategy for B2C content marketers, but none have approached it with a more solid foundation and open mind than Marriott. In...

 
  
In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to businesses of all sizes. It...

 
  
There are many marketing benefits to being a large company such as UPS. It has the resources for large campaigns, commercials, and web ads; it possesses a recognizable brand, and it provides a...

 
  
LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional network is only...
 
 
 
 
    Share Customer relationship management (CRM) has come a long way since ACT! burst onto the business scene with contact management software in 1986. Companies continue to invest heavily in...
 
  
A year after debuting its first entry into the world of hyperconverged appliances, Hewlett-Packard Co. is launching a successor described as faster, more efficient and, perhaps most importantly,...
 
 
By Jessica Hawthorne-Castro, Hawthorne Direct Advertising has experienced a technology revolution over the past decade, with chief marketing officers (CMOs) using more analytics, metrics, and...
 
 
  
The mile-high, temperate city of Prescott,...
 
 
 
  
Hootsuite has announced that it can now integrate Instagram accounts into its platform, in a move that should have major benefits for businesses with an active social media presence on the site. Hootsuite allows staff to manage social media channels...
 
  
I’ve said it before, and I’ll say it again: Social media does not exist in a bubble, and it is also not made of magic (although technology is pretty magical). Investing in social media is not a...
 
 
Could you go a month without checking social media? (GIF: /James Boast/Yahoo Health) Baratunde Thurston  has done so many cool and interesting things that it’s hard to give him a short...
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