31 August 2015

 
 
TEKGROUP is proud to announce the release of their 2015 Social Media Newsroom Survey. Download the re now at: http://bit.ly/SMNS2015 The 2015 Social Media News Survey Report is an extensive analysis...
 
 
 
SAO PAULO; - Accenture AD.Dialeto, led by Leo Cid Ferreira and Philippe Jorge, is a recognized player in digital marketing and commerce in Brazil, with a focus on campaigns that drive measurable...

 
  
Twitter is reportedly close to signing up a new chief marketing officer after incumbent Anthony Noto revealed that the micro blogging site was close to appointing someone new. Noto, who has performed the role for the past three months, told AdAge that...
 
 
 
  
, CMO at RealMassive, takes on automated networking I will preface this entire post with the fact that I am a card-carrying LinkedIn advocate. Playing both job- and talent-seeker at various points...
 
  
Numbers are a big thing in email marketing. We’re constantly using them in relation to list size, click-through rate, conversions, etc., and in most cases, the bigger the number, the better (unless, of course, we are talking about bounces or spam...
 
 
Perhaps the most valued business case for content...
 
 
Content strategy has undeniably earned its place in enterprise marketing budgets this year. In February.

   
 
  
Most everything I’ve learned (and continue to learn) about marketing and the web has come via the inspiration and example of others—reading amazing blogs , learning from great content , and diving deep into favorite books . I’d love to share, in...
 
  
Allow me to open with a confession: until recently, I’d abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden hydra. But, thank God, after a year of presiding over the most bloated and...
 
 
ARM bills itself as “the world's leading semiconductor intellectual property (IP) supplier” that’s at the heart of the world’s most advanced digital products. John Heinlein, vice president, corporate...
 
 
Time was when marketing was mostly about allocating spend across outbound channels–radio, TV, print, and so on. Great marketing was having iconic content to push to those channels–creative that...
 
  
Hollywood, the urban coastal Florida city of...
 
  
When you think about international brands with heart, you may not think about Nike … but maybe you should. The shoe and sports apparel company just did something that garnered them some very well deserved positive sports PR. Teen Matthew Walzer has...
 
 
A lot of brokers put out market commentary to get in front of new audiences rather than just use it for their clients. It makes sense; good content lets prospective customers see the broker as a...
 
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