03 August 2015
 
 
  
Marketers live and die by loyalty. Growing customer lifetime values, cultivating repeat business , increasing frequency of purchase, none of these strategies stray far from the concept of loyalty....
 
 
I started getting more invested in how it could be used as a marketing channel. I spent a lot of time on Twitter just reading about it. In the early days of Twitter it was all digital thought leaders...
 
  
TopGolf — an entertainment chain that combines a competitive driving range and a sports bar — is ramping up its national marketing in the U.S. to support a location expansion. TopGolf, which uses...
 
 
Incoming CMOs will often have to sift through incumbent agencies when they take a new position. While agencies often view these appointments with trepidation because CMOs will often have existing...
 
 
 
  
Reading Joe Nocera's New York Times column this week, in which he bemoans the rise of Native Advertising (the practice by which newspapers publish paid ads that mimic the news in tone and feel), you'd think he discovered something new. With predictions...
 
 
Yelp shareholders are squawking over the company's terrible earnings call this week. Yelp shares tumbled by a whopping 29 percent in just one morning after the company lowered its revenue forecasts...
 
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