26 August 2015
 
  
Technology isn’t the only thing spilling out of Lenovo’s massive complex in Morrisville. A short...
 
  
Small organizations often have a large problem. Social media have become more important for branding, awareness, engagement and business goals, but one community manager can only do so much. In my most recent post , we talked about the importance of...
 
 
Marketers shouldn’t count out email—not by a long shot. Thanks to mobile-responsive design and advances in personalization, email has retained its importance for brand-building, even among tech- and...
 
 
Is your company spending thousands of dollars on demand generation? Are you continuing to spend handsomely without seeing the ROI you expected? Are Sales and Marketing at each other's throat,...
 
  
Enhanced personalization, “anti-doorbuster sales,” and more will freshen up stagnant holiday campaigns. Summer isn't over yet, but retailers are already shifting into holiday sales mode. And this...
 
 
SAN MATEO, Calif. The 2015 all-star speaker lineup includes: The free virtual event will feature more than 35 curated thought leadership sessions, product demos, access to content exclusively for...
 
  
In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don’t inquire about the actual role of video in the B2B sales and marketing food chain....
 
 
 
  
Online readers are in a hurry. They need to find out very quickly if your content is the key to their problem, or if they should continue their search. Content marketers need to be able to tap into these inherent patterns to make our content more...
 
  
 
  
We’re just over halfway through 2015 and I’d confidently bet money that the word “content marketing” will make the end of the year buzzword list. You may want to slam your head against your desk when...

   For many marketers, it can be hard to see quantifiable returns on content marketing and SEO. With so much content being posted and optimized for search each day, how can you ensure that you’re getting the most value and ROI out of your time investment?...
 
 
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